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==Define the Target Audience== | ==Define the Target Audience== | ||
Defining the target audience requires analyzing the audience of the focused topic, which the blog is catered to. When defining the target audience, hone into a typical reader's profile.<ref>Akpan, "How Identifying Your Typical Reader Can Improve Your Blog Content"</ref> Narrowcasting, or narrowing down the reader to an individual, helps the blog author to tailor their message and content to a specific niche.<ref>Carrol, 31</ref> The focused message will be more engaging by knowing the typical reader. | Defining the target audience requires analyzing the audience of the focused topic, which the blog is catered to. When defining the target audience, hone into a typical reader's profile.<ref>Akpan, "How Identifying Your Typical Reader Can Improve Your Blog Content"</ref> [[Narrowcasting]], or narrowing down the reader to an individual, helps the blog author to tailor their message and content to a specific niche.<ref>Carrol, 31</ref> The focused message will be more engaging by knowing the typical reader. | ||
Questions to ask when defining the typical reader include: | Questions to ask when defining the typical reader include: |