Audience: Difference between revisions

A blog's audience is defined as "interactors" that have a community affiliation with the focus of a blog (23,27).<ref>Carrol, "Writing for Digital Media"</ref> Because audiences of digital content, particularly blogs, are not merely readers, an audience should be thought to be comprised of interactors (23).<ref>Carrol, "Writing for Digital Media"</ref> Considering the audience is an important aspect of blog writing. Before the first blog post is published, the author should define the target audience, research the target audience, and understand the conventions expected in terms of language, design, and credibility. Writing and creating for a very broad audience will make a focused blog bland. As Aristotle instructed, it is important to "consider the audience before deciding on the message (6)."<ref>Carrol, "Writing for Digital Media"</ref> Blogs provide an online atmosphere of community more so than other forms of digital writing (140). <ref>Carrol, "Writing for Digital Media"</ref>

Defining the target audience requires analyzing the audience of the focused topic, which the blog is catered to. When defining the target audience, hone into a typical reader's profile.<ref>Akpan, "How Identifying Your Typical Reader Can Improve Your Blog Content"</ref> Narrowcasting, or narrowing down the reader to an individual, helps the blog author to tailor their message and content to a specific niche (31).<ref>Carrol, "Writing for Digital Media"</ref> The focused message will be more engaging by knowing the typical reader.