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Audience: Difference between revisions

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A blog's audience is defined as "interactors" that have a community affiliation with the focus of a blog.<ref>Carrol, "Writing for Digital Media"</ref> Considering the audience is an important aspect of blog writing. Before the first blog post is published, the author should define the target audience, research the target audience, and understand the conventions expected in terms of language, design, and credibility. Writing and creating for a very broad audience will make a focused blog bland.
[[File:blog_know_your_audience_capture.jpg|thumb|upright=2.5|A visual representation of knowing your audience on a [Http://www.readytalk.com readytalk.com] blog]]
A blog's audience is defined as "interactors" that have a community affiliation with the focus of a blog (23,27).<ref>Carrol, "Writing for Digital Media"</ref> Because audiences of digital content, particularly blogs, are not merely readers, an audience should be thought to be comprised of interactors (23).<ref>Carrol, "Writing for Digital Media"</ref> Considering the audience is an important aspect of blog writing. Before the first blog post is published, the author should define the target audience, research the target audience, and understand the conventions expected in terms of language, design, and credibility. Writing and creating for a very broad audience will make a focused blog bland. As Aristotle instructed, it is important to "consider the audience before deciding on the message (6)."<ref>Carrol, "Writing for Digital Media"</ref> Blogs provide an online atmosphere of community more so than other forms of digital writing (140). <ref>Carrol, "Writing for Digital Media"</ref>


==Define the Target Audience==
==Define the Target Audience==


Defining the target audience requires analyzing the audience of the focused topic, which the blog is catered to. When defining the target audience, hone into a typical reader's profile.<ref>Akpan, "How Identifying Your Typical Reader Can Improve Your Blog Content"</ref> By narrowing down the reader to an individual, the author can tailor their message and content to a specific person. The focused message will be more engaging by knowing the typical reader.
Defining the target audience requires analyzing the audience of the focused topic, which the blog is catered to. When defining the target audience, hone into a typical reader's profile.<ref>Akpan, "How Identifying Your Typical Reader Can Improve Your Blog Content"</ref> Narrowcasting, or narrowing down the reader to an individual, aids the author in tailoring their message and content to a specific niche (31).<ref>Carrol, "Writing for Digital Media"</ref> The focused message will be more engaging by knowing the typical reader.


Questions to ask when defining the typical reader include:
Questions to ask when defining the typical reader include:
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===Research Considerations===
===Research Considerations===


*  [[Interactivity]] needs of audience
*  [[Participation]] needs of audience
*  Collaborative needs of audience
*  Collaborative needs of audience
*  Questions the audience will have
*  Questions the audience will have
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==Audience Development==
==Audience Development==


Once the research is complete and blogging has begun, it's important to consider maintaining and broadening the audience.<ref>Macale, "These tips will help define your blog's target audience"</ref> Maintaining and building an audience requires time and attention devoted to [[Interactivity]] and [[Links]].
Once the research is complete and blogging has begun, it's important to consider maintaining and broadening the audience.<ref>Macale, "These tips will help define your blog's target audience"</ref> Maintaining and building an audience requires time and attention devoted to [[Participation]] and [[Links]].




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#Carrol, Brian. (2010). ''"[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]"''. New York: Routledge. Retrieved  14 March 2013.
#Carrol, Brian. (2010). ''"[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]"''. New York: Routledge. Retrieved  14 March 2013.
#Macale, Sherilynn. (2011). ''"[http://thenextweb.com/socialmedia/2011/09/19/these-tips-will-help-define-your-blogs-target-audience/ "These tips will help define your blog's target audience"]"''. The Next Web. Retrieved 4 April 2013.
#Macale, Sherilynn. (2011). ''"[http://thenextweb.com/socialmedia/2011/09/19/these-tips-will-help-define-your-blogs-target-audience/ "These tips will help define your blog's target audience"]"''. The Next Web. Retrieved 4 April 2013.
#Verhulst, Simone. (2012). ''"[http://www.readytalk.com/blog/demand-generation-2/20-questions-on-all-things-webinar-and-content-marketing-related-ebook-on-the-way 20 Questions on All Things Webinar and Content Marketing]"''. Ready Talk | Audio and Web Conferencing. Retrieved 11 April 2013.
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