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===Three-second rule===
===Three-second rule===
In Writing for Digital Media, Brian Carroll explains Dale Dougherty's Three-second Rule. The Three-second Rule "holds that a site has approimately three seconds to download properly, present itself and engage the viewer . . . or else." This rule exists because of the tendency online readers have to scan digital text.


==How to layer the elements of your blog==
==How to layer the elements of your blog==
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