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==Consistency==
==Consistency==


*The repetition of elements gives a site a consistent identity (Carroll).
*The repetition of elements gives a site a consistent identity<ref name= "Carroll">Carroll, Brian. (2010). ''[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]''. New York: Routledge.</ref>.
**Colors.
**Colors.
**[http://litmuse.maconstate.edu/litwiki/index.php/Graphics Graphics].
**[http://litmuse.maconstate.edu/litwiki/index.php/Graphics Graphics].
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**Text placement.
**Text placement.


*Full [http://litmuse.maconstate.edu/litwiki/index.php/Contact contact information] on every page (Carroll, 62).
*Full [http://litmuse.maconstate.edu/litwiki/index.php/Contact contact information] on every page<ref name= "Carroll"></ref>.


*Provide [http://litmuse.maconstate.edu/litwiki/index.php/Relevance_and_Support logical links] that pertain to the text (Carrol, 79).  
*Provide [http://litmuse.maconstate.edu/litwiki/index.php/Relevance_and_Support logical links] that pertain to the text<ref name= "Carroll"></ref>.


*Adhere to an audience-specific style guide (HTML codes used and the grammatical format of text) throughout the site (Carrol, 97, 111).
*Adhere to an audience-specific style guide (HTML codes used and the grammatical format of text) throughout the site<ref name= "Carroll"></ref>.


==Usability==
==Usability==


*Keep text scan-able (Carrol, 32).
*Keep text scan-able<ref name= "Carroll"></ref>.
**Highlight key words.
**Highlight key words.
**Use links.
**Use links.
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**Practice brevity.
**Practice brevity.


*Keep it simple and [http://litmuse.maconstate.edu/litwiki/index.php?title=Navigation_and_Usability user-friendly]. Break pages into clearly defined areas and minimize distractions (Carrol, 28, 69).  
*Keep it simple and [http://litmuse.maconstate.edu/litwiki/index.php?title=Navigation_and_Usability user-friendly]. Break pages into clearly defined areas and minimize distractions<ref name= "Carroll"></ref>.  


*Include a visual hierarchy for information and navigation on each page (Carrol, 123).
*Include a visual hierarchy for information and navigation on each page<ref name= "Carroll"></ref>.


*Fifty to eighty percent of the page should be reserved for content (Carrol, 67).
*Fifty to eighty percent of the page should be reserved for content<ref name= "Carroll"></ref>.


==Navigability==
==Navigability==


*Easy-to-use navigation tools. A navigation bar is best utilized on the top of the website (Carrol, 35).
*Easy-to-use navigation tools. A navigation bar is best utilized on the top of the website<ref name= "Horton">Horton, Sarah. (2006). [http://universalusability.com/access_by_design/page_layout/consistent.html Page Layout: Apply a consistent design]. Universal Usability.</ref>.


*Each web page must be able to stand alone. Make sure that users know where they are in the site (Carrol, 57-58).
*Each web page must be able to stand alone<ref name= "Carroll"></ref>. Make sure that users know where they are in the site.


*Insert anchors (internal hyperlinks that lead to another page of the same site) for internal page navigation (Carrol, 48).
*Insert anchors (internal hyperlinks that lead to another page of the same site) for internal page navigation<ref name= "Carroll"></ref>.


*Include consistent navigational aids. Each page needs to have easy access back to the main page (Carrol, 60).
*Include consistent navigational aids. Each page needs to have easy access back to the main page<ref name= "Carroll"></ref>.


*Twenty percent of the internal web pages should be reserved for navigation. Shortcuts to the main page should be included on every page (Carrol, 67).
*Twenty percent of the internal web pages should be reserved for navigation<ref name= "Carroll"></ref>. Shortcuts to the main page should be included on every page.


*The home page requires more navigational space and has many purposes (Carrol, 70).
*The home page requires more navigational space<ref name= "Carroll"></ref> and has many purposes.
**Establishes the site’s identity and mission.
**Establishes the site’s identity and mission.
**Shows the site's hierarchy.
**Shows the site's hierarchy.
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==References==
==References==


#Carroll, Brian. (2010). ''[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]''. New York: Routledge. Retrieved 2 Nov. 2012.
<references></references>
#Horton, Sarah. (2006). [http://universalusability.com/access_by_design/page_layout/consistent.html Page Layout: Apply a consistent design]. Universal Usability. Retrieved 7 Nov. 2012.
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