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Design: Difference between revisions
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Design is an important aspect when writing for the screen. In digital writing, design pertains to the overall look of the website and arrangement of the text, graphics, and other objects that make up the site. There are three main components to understanding and implementing design: consistency, usability, and navigability. | Design is an important aspect to remember when writing for the screen. In digital writing, design pertains to the overall look of the website and arrangement of the text, graphics, and other objects that make up the site. There are three main components to understanding and implementing design: consistency, usability, and navigability. | ||
The design of a site or webpage is what will likely cause viewers to return to the site and continue reading it. The overall appearance must be appealing and entertaining. | |||
==Consistency== | ==Consistency== | ||
*The repetition of elements gives a site a consistent identity | *The repetition of elements gives a site a consistent identity (Carroll). | ||
**Colors. | **Colors. | ||
**Graphics. | **[http://litmuse.maconstate.edu/litwiki/index.php/Graphics Graphics]. | ||
**Headlines. | **Headlines. | ||
**Typography. | **Typography. | ||
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**Text placement. | **Text placement. | ||
*Full | *Full [http://litmuse.maconstate.edu/litwiki/index.php/Contact contact information] on every page (Carroll, 62). | ||
*Provide logical links that pertain to the text (Carrol, 79). | *Provide [http://litmuse.maconstate.edu/litwiki/index.php/Relevance_and_Support logical links] that pertain to the text (Carrol, 79). | ||
*Adhere to an audience-specific style guide (HTML codes used and the grammatical format of text) throughout the site (Carrol, 97, 111). | *Adhere to an audience-specific style guide (HTML codes used and the grammatical format of text) throughout the site (Carrol, 97, 111). | ||
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**Practice brevity. | **Practice brevity. | ||
*Keep it simple and user-friendly. Break pages into clearly defined areas and minimize distractions (Carrol, 28, 69). | *Keep it simple and [http://litmuse.maconstate.edu/litwiki/index.php?title=Navigation_and_Usability user-friendly]. Break pages into clearly defined areas and minimize distractions (Carrol, 28, 69). | ||
*Include a visual hierarchy for information and navigation on each page (Carrol, 123). | *Include a visual hierarchy for information and navigation on each page (Carrol, 123). | ||
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==References== | ==References== | ||
#Carroll, Brian. (2010). ''[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]''. New York: Routledge. Retrieved 2 Nov. 2012. | #Carroll, Brian. (2010). ''[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]''. New York: Routledge. Retrieved 2 Nov. 2012. | ||
#Horton, Sarah. (2006). [http://universalusability.com/access_by_design/page_layout/consistent.html Page Layout: Apply a consistent design]. Universal Usability. Retrieved 7 Nov. 2012. | #Horton, Sarah. (2006). [http://universalusability.com/access_by_design/page_layout/consistent.html Page Layout: Apply a consistent design]. Universal Usability. Retrieved 7 Nov. 2012. | ||