Why a Strong Title
- Get the reader’s attention.
- A strong title will make their brains tell them to read more into it.
- Strong titles will create a bigger audience.
Consider the following ideas
Get Spunky: If your title has a fun ring to it, chances are your audience will be captured by it.
Be Intriguing: Titles out of the ordinary that have a certain ring to them will capture the audiences attention. This will usually make the reader want to know more about the topic.
Be Authoritative: Authors who are experts in the field they are writing about should pay close attention to this. Use strong words that show you are the boss.
Offer a Benefit: Make the audience believe they will walk away gaining knowledge and able to use that knowledge.
Take the Right Approach: Know your audience. Use your title that will capture that certain age, culture, social or economical class's eye.
Use Subtitles: This works great when you do not have enough room to say it in the main title.
Lastly, Be Patient: Brainstorm, ask for help and test your title with the public. It may sound like a good title to you, but may not be selling to others.
Conny, Beth Mende. "How to Write a Great Title for Your Book." 2012 <http://www.writedirections.com/art_title.php>