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Usability and Navigation are main components to a sites success. If the writing is good, but the usability of the site, like links and search engines, are not working or present then the success of the site is going to falter.  
Usability and Navigation are main components to a sites success. If the writing is good but the usability of the site, like links and search engines, are not working or present then the site will not do as well. The use and navigation of a site is what brings readers in and makes them stay.  


== Usability ==
== Usability ==


When writing for Web Based Media, a major thing to remember is to keep the writing [[Scanability|scan-able]]. Readers should be able to process and understand your main points quickly. Scanners need clues, signposts and highlights, so content should be shaped for scanning. This means, among other things, using headings, deckheads, subheads, hyperlinks, lists and some changes in font or type. <ref>Carrol,31</ref>
When writing for Web Based Media, a major thing to remember is to keep the writing [[Scanability|scan-able]]. Readers should be able to process and understand your main points quickly. Scanners need clues, signposts and highlights, so content should be shaped for scanning. <ref>Carrol,31</ref>  
 
Writers for Web Based Media should use the inverted pyramid style writing. This means that the most important information comes first and then trickles down to the details to back up the important information.
Writers for Web Based Media should use the inverted pyramid style writing. This means that the most important information comes first and then trickles down to the details to back up the important information.


Things that should also be considered when thinking about usability:<ref>Usability.gov</ref>
Things that should also be considered when thinking about [[Design|usability]]:<ref>Usability.gov</ref>
*'''Ease of learning''' - How fast can a user who has never seen the user interface before learn it sufficiently well to accomplish basic tasks?
*'''Ease of learning''' - How fast can a user who has never seen the user interface before learn it sufficiently well to accomplish basic tasks?
*'''Efficiency of use''' - Once an experienced user has learned to use the system, how fast can he or she accomplish tasks?
*'''Efficiency of use''' - Once an experienced user has learned to use the system, how fast can he or she accomplish tasks?
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== Navigation ==
== Navigation ==


Navigation within your site or post leads to higher following and more consistent readership. If you add a search engine into your site, then you are allowing your readers higher access to old posts which adds to the consistency and focus of your site.
[[Design|Navigation]] within your site or post leads to higher following and more consistent readership. If you add a search engine into your site, then you are allowing your readers higher access to information which adds to the consistency and focus of your site.


== Links ==
== Links ==
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