Identification

When writing for digital media, identify the audience and consider who will read what the writer is trying to say. When writing, focus on a small, targeted community. Contemplate the reader’s interests, concerns, questions, and take them into consideration.

How to identify a targeted community • Evaluate • Write what you know and research what you do not • Brainstorm topics that will appeal to the reader

In other words, because a blog is personal, readers can better relate not only to the content but also to the writer.