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==Define the Target Audience==
==Define the Target Audience==


Defining the target audience requires analyzing the audience of the focused topic, which the blog is catered to. When defining the target audience, hone into a typical reader's profile.<ref>Akpan, "How Identifying Your Typical Reader Can Improve Your Blog Content"</ref> Narrowcasting, or narrowing down the reader to an individual, aids the author in tailoring their message and content to a specific niche (31).<ref>Carrol, "Writing for Digital Media"</ref> The focused message will be more engaging by knowing the typical reader.
Defining the target audience requires analyzing the audience of the focused topic, which the blog is catered to. When defining the target audience, hone into a typical reader's profile.<ref>Akpan, "How Identifying Your Typical Reader Can Improve Your Blog Content"</ref> Narrowcasting, or narrowing down the reader to an individual, helps the blog author to tailor their message and content to a specific niche (31).<ref>Carrol, "Writing for Digital Media"</ref> The focused message will be more engaging by knowing the typical reader.


Questions to ask when defining the typical reader include:
Questions to ask when defining the typical reader include:
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