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“Audience[]” refers to the reader in literary terms. When considering the audience, the writer should consider who would most benefit from the piece of literature being presented. By knowing your audience, you know how to address your subject.
“To be an effective writer, you must use language that is audience-centered, not writer-centered. In other words, transcend your own perspective and consider the needs and interests of your readers. Ask yourself: What do my readers know about the topic? Are my readers likely to have an emotional response to my work? What do I want my readers to do, think, or feel? (Moxley)”.
Aspects to consider when thinking about audience:
- Education level
- Beliefs (religious, political, ethical, etc.)
- Interests (hobbies, predilections, enthusiasms)
- Biases (subjectivities, prejudices, leanings)
- Language (word choice, presentation, tone)
- Similarities (what do you have in common with your audience?)
Knowing the audience will assist the writer in making important decisions about what should be included in their writing. The structure and tone is also greatly influenced based on the type of audience the writer is trying to appeal to. It is important for the writer to think about all aspect of the audience before they begin to write.
- "Consider Your Audience " was written by Joseph Moxley, University of South Florida