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* Does the cover letter introduce the [[résumé]]? | * Does the cover letter introduce the [[résumé]]? | ||
* Does it state interest in a particular position? | |||
* Does it highlight applicant’s strengths? | * Does it highlight applicant’s strengths? | ||
* Does it attempt to gain an interview? | * Does it attempt to gain an interview? | ||
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* Is the letter solicited or unsolicited? How is this evident? | * Is the letter solicited or unsolicited? How is this evident? | ||
* Is the tone confident without being arrogant? | * Is the tone confident without being arrogant? | ||
* Is there redundancy between the letter and the [[résumé]]? Does the letter explain the [[résumé]] rather than just repeat it? | * Is there redundancy between the letter and the [[résumé]]? Does the letter explain and highlight the [[résumé]] rather than just repeat it? | ||
* How does the letter stress what the applicant can do for the company? Does the body emphasize reader benefits? | * How does the letter stress what the applicant can do for the company? Does the body emphasize reader benefits? | ||
* Does discussion of qualifications address a particular job? | * Does discussion of qualifications address a particular job? | ||
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* Does the letter's close motivate action by asking for an interview — not by asking for a job? | * Does the letter's close motivate action by asking for an interview — not by asking for a job? | ||
* Is contact information and time given? | * Is contact information and time given? | ||
* How many sentences begin with an “I”? Can these be cut down to emphasize the reader? | * How many sentences begin with an “I”? Can these be cut down to emphasize how the reader will benefit form hiring the “I”? | ||
* Does the letter sell the applicant? | |||
== Design == | == Design == |