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Personas in the context of digital writing, which is writing composed, created and read in digital environments, refer to semi-fictional characters that encapsulate the characteristics, behaviors, and needs of target audience segments. They align closely with the principles of user-centered design (UCD).{{sfn|Lucas|2023a}} There are myriad ways to integrate user-centered thinking into the creative process of UX design, and personas are one of the most effective ways to empathize with and analyze users.{{sfn|Goltz|2014}} | Personas in the context of digital writing, which is writing composed, created and read in digital environments, refer to semi-fictional characters that encapsulate the characteristics, behaviors, and needs of target audience segments. They align closely with the principles of user-centered design (UCD).{{sfn|Lucas|2023a}} There are myriad ways to integrate user-centered thinking into the creative process of UX design, and personas are one of the most effective ways to empathize with and analyze users.{{sfn|Goltz|2014}} | ||
Personas may guide the creation of documentation and tutorials catering to different user needs. It is crucial to adjust the language and tone to match the persona preference. Different personas can influence and guide the design of the project. | Personas may guide the creation of documentation and tutorials catering to different user needs. It is crucial to adjust the language and tone to match the persona preference. Different personas can influence and guide the design of the project. | ||
Along with adjusting tone and language to suite the desired user, personas also have the responsibility to ensure the purposed digital document properly informs the reader with correct and accurate information the user seeks. | |||
==Rhetorical Strategies in the Digital Age== | ==Rhetorical Strategies in the Digital Age== |
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