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*The photo has horizontal movement (this will "amplify the sense of movement" and causes the viewer to scan left to right) | *The photo has horizontal movement (this will "amplify the sense of movement" and causes the viewer to scan left to right) | ||
*To convey a sense of space (the image will seem larger because human vision is horizontally oriented) | *To convey a sense of space (the image will seem larger because human vision is horizontally oriented) | ||
<h6>Vertical Images are best when<ref>http://photography.about.com/od/takingpictures/ss/ | <h6>Vertical Images are best when<ref>http://photography.about.com/od/takingpictures/ss/picorientation_3.htm</ref>:</h6> | ||
*The subject is taller than it is wide | *The subject is taller than it is wide | ||
*To drive a viewer's eyes up and down or when there is vertical movement. | *To drive a viewer's eyes up and down or when there is vertical movement. | ||
*To focus attention and make a greater impact (since the viewer is not distracted by peripheral items, the feeling is more compact) | *To focus attention and make a greater impact (since the viewer is not distracted by peripheral items, the feeling is more compact) | ||
<h4>Illustrations vs Photographs</h4> | |||
Illustrations and photographs have two very different feels. It is important to consider your subject matter when deciding on the type of picture you are going to use. | |||
<h6>Illustrations are best when<ref>http://www.bigstockphoto.com/blog/photos-vs-illustrations-when-to-use-which-format/</ref>:</h6> | |||
*you want to create a sense of imagination | |||
*trying to "shake-up" a viewer (because illustrations a deviation from the norm) | |||
*conveying a concept or abstract idea | |||
<h6>Photographs are best when<ref>http://www.bigstockphoto.com/blog/photos-vs-illustrations-when-to-use-which-format/</ref>:</h6> | |||
*you want to depict something literally | |||
*selling a product | |||
*creating a sense of reality or professionalism | |||
==References== | ==References== | ||
<references/> | <references/> |