Narrowcasting: Difference between revisions

[[File:niche-topic-blog.png|thumb|upright=1| [http://www.methods2earn.com/blogging/437/how-to-choose-a-profitable-niche-topic-blog.html  Niche Profitting]]]

Writers for digital media should narrowcast when networking with a specific [[audience]]<ref>http://www.briangardner.com/niche-blogging/</ref>, educating a specific [[audience]], or when attempting to earn a profit<ref>http://www.briangardner.com/monetize-your-blog/</ref>.

;Networking with a specific [[audience]]:

Narrowcasting allows blog writers to gain readers with similar interests. Writing for a group of like-minded individuals will create an ongoing dialog. Narrowcasting allows blog writers to tailor the focus of the conversation centered around their blog which creates a network of interactive followers. Blog readers follow different blogs because they are a part of a unique [[audience]] that has been targeted because of similar interests.

;Educating a specific [[audience]]:

Narrowcasting, as opposed to broadcasting, allows blog writers to target a very specific [[audience]] that they wish to educate about a topic.  

;Earning a profit:

If earning a profit is a goal of a blogger they should understand that contextual advertising works better when a blogger narrowcasts.<ref> http://www.briangardner.com/monetize-your-blog/</ref> When blog readers view a blog author as an expert they are more likely to click on an advertisement because they are already apart of a targeted demographic.