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==What others have already written==
==What others have already written==
Review the information that other writers for digital media have written on that specific topic. No one wants to read the same thing twice. When reviewing others' writings on a specific subject, look for ways to add to what has been written, an opposing position to what has been written, or an entirely new perspective on the subject. Researching a specific topic in great depth allows the writer to find their own unique niche on that subject. Research allows the writer to narrow their focus even more- giving them an advantage to be even more of an expert in that field.  
Review the information that other writers for digital media have written on that specific topic. No one wants to read the same thing twice. When reviewing others' writings on a specific subject, look for ways to add to what has been written, present an opposing position to what has been written, or conceptualize an entirely new perspective on the subject. Researching a specific topic in great depth allows the writer to find their own unique niche on that subject. Research allows the writer to narrow their focus even more- giving them an advantage to be even more of an expert in that field.
 
==Gain insight on the targeted audience<ref> Carroll, 101</ref>==
==Gain insight on the targeted audience<ref> Carroll, 101</ref>==
Researching blogs with similar focus will give the writer a better understanding of their intended audience. When writing a blog it is important to be aware of the intended audiences occupational categories, demographics, gender,culture, and age. <ref>Carroll, 101</ref> Brian Carroll states, " Think about the kind of sites, publications and documents your audience is accustomed to reading". <ref>Carroll, 101</ref>
Researching blogs with similar focus will give the writer a better understanding of their intended audience. When writing a blog it is important to be aware of the intended audiences occupational categories, demographics, gender,culture, and age. <ref>Carroll, 101</ref> Brian Carroll states, " Think about the kind of sites, publications and documents your audience is accustomed to reading". <ref>Carroll, 101</ref>
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