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Narrowcasting: Difference between revisions
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==When to Narrowcast== | ==When to Narrowcast== | ||
[[File:niche-topic-blog.png|thumb|upright=1| [http://www.methods2earn.com/blogging/437/how-to-choose-a-profitable-niche-topic-blog.html Niche Profitting]]] | |||
Writers for digital media should narrowcast when networking with a specific [[audience]]<ref>http://www.briangardner.com/niche-blogging/</ref>, educating a specific [[audience]],or when attempting to earn a profit<ref>http://www.briangardner.com/monetize-your-blog/</ref>. | Writers for digital media should narrowcast when networking with a specific [[audience]]<ref>http://www.briangardner.com/niche-blogging/</ref>, educating a specific [[audience]],or when attempting to earn a profit<ref>http://www.briangardner.com/monetize-your-blog/</ref>. | ||
;Networking with a specific [[audience]]: | ;Networking with a specific [[audience]]: | ||
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Narrowcasting, as opposed to broadcasting, allows blog writers to target a very specific [[audience]] that they wish to educate about a topic. | Narrowcasting, as opposed to broadcasting, allows blog writers to target a very specific [[audience]] that they wish to educate about a topic. | ||
;Earning a profit: | ;Earning a profit: | ||
If earning a profit is a goal of a blogger they should understand that contextual advertising works better when a blogger narrowcasts.<ref> http://www.briangardner.com/monetize-your-blog/</ref> When blog readers view a blog author as an expert they are more likely to click on an advertisement because they are already apart of a targeted demographic. | If earning a profit is a goal of a blogger they should understand that contextual advertising works better when a blogger narrowcasts.<ref> http://www.briangardner.com/monetize-your-blog/</ref> When blog readers view a blog author as an expert they are more likely to click on an advertisement because they are already apart of a targeted demographic. | ||