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Narrowcasting: Difference between revisions
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==How to Narrowcast== | ==How to Narrowcast== | ||
#Create a defining characteristic that is uniquely you. | |||
** Imagine you were a company, what would be your brand? | |||
**What are your interests? | |||
**What are your strengths? | |||
**What are your likes or dislikes? | |||
[[File:narrow-casting.gif|thumb|upright=1|[http://www.observatory.com/narrowcast.html Narrowcasting]]] | [[File:narrow-casting.gif|thumb|upright=1|[http://www.observatory.com/narrowcast.html Narrowcasting]]] | ||
#Identify a gap in information and fill it. | #Identify a gap in information and fill it. | ||
**What is your competition? | |||
**Is there anything your competition is lacking? | |||
**Is there a virginal area that you could fill? | |||
#Establish a new perspective such as journalistic or geographical references. | #Establish a new perspective such as journalistic or geographical references. | ||
Select your niche blog topic by narrowing your audience. | |||
**Who is interested? | |||
**What aspect could you focus on? | |||
**When will this blog occur? | |||
**Where will the major audience reside? | |||
**Why will someone read your blog? | |||
==When to Narrowcast== | ==When to Narrowcast== | ||