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The writing should be '''consistent''' meaning that sentences are balanced and free from variation; same structure throughout. Consistent writing makes it easy to follow and read a blog without difficultly. | The writing should be '''consistent''' meaning that sentences are balanced and free from variation; same structure throughout. Consistent writing makes it easy to follow and read a blog without difficultly. | ||
— Use the same sentence structure throughout. | |||
— Follow a format. | |||
==Imaginative== | ==Imaginative== | ||
'''Imaginative''' writing shows creativity and inventiveness.Figurative language is used when appropriate. Imaginative writing will set your blog apart and make it unique. | '''Imaginative''' writing shows creativity and inventiveness.Figurative language is used when appropriate. Imaginative writing will set your blog apart and make it unique. | ||
—Avoid cliches and business-ese. | |||
==Precise and Direct== | ==Precise and Direct== |