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==The Importance of Narrowcasting== | ==The Importance of Narrowcasting== | ||
[[File:niche-topic-blog.png|thumb|upright=1| http://www.methods2earn.com/blogging/437/how-to-choose-a-profitable-niche-topic-blog.html]] | [[File:niche-topic-blog.png|thumb|upright=1| http://www.methods2earn.com/blogging/437/how-to-choose-a-profitable-niche-topic-blog.html]] | ||
It is important to choose a blog’s topic and audience that is as narrow as possible for several reasons. First, it helps to establish the blog author as an expert on the subject matter. The blogger should consider choosing a topic that they are already familiar with. Also, narrowcasting will garner higher search engine rankings. Narrowcasting encourages reader participation. If the blogger is successful and has a high unique visitor count, companies may be interested in paying the blogger to devote part of the site to advertisement space. The product advertised could be geared toward the type of people who are interested in the blog’s topic. | It is important to choose a blog’s topic and audience that is as narrow as possible for several reasons. First, it helps to establish the blog author as an expert on the subject matter[http://www.briangardner.com/niche-blogging]. The blogger should consider choosing a topic that they are already familiar with. Also, narrowcasting will garner higher search engine rankings[http://www.briangardner.com/niche-blogging]. Narrowcasting encourages strong reader participation[http://mediaculturesociety.org/2013/03/23/public-service-narrowcasting/]. If the blogger is successful and has a high unique visitor count, companies may be interested in paying the blogger to devote part of the site to advertisement space. The product advertised could be geared toward the type of people who are interested in the blog’s topic[http://studioone.com/blog/narrowcasting-future-content-marketing]. | ||
[[File:2_wd_195.jpg|thumb|upright=1| http://www.dimmbizz.com/narrowcast/]] | [[File:2_wd_195.jpg|thumb|upright=1| http://www.dimmbizz.com/narrowcast/]] | ||
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# ''http://www.wisegeek.com/what-is-narrowcasting.htm'' | # ''http://www.wisegeek.com/what-is-narrowcasting.htm'' | ||
# "http://madammayo.blogspot.com/2007/06/gone-to-litblogs-narrowcasting-more.html" | # "http://madammayo.blogspot.com/2007/06/gone-to-litblogs-narrowcasting-more.html" | ||
# Albom, Mark. [http://studioone.com/blog/narrowcasting-future-content-marketing Narrowcasting: The Future of Content Marketing?] StudioOne. March 8, 2013. Web. 30, April 2013. | |||
# Gardner, Brian. [http://www.briangardner.com/niche-blogging "Why Niche Blogging is Better than General Blogging."] Brian Gardner // Starbucks Addict Since 1974. N.p., 7 Mar. 2012. Web. 30 Apr. 2013. | |||
# Oluwatofealadeadeyefa. [http://mediaculturesociety.org/2013/03/23/public-service-narrowcasting/ Public Service Narrowcasting]. ''Media, Culture, & Society.'' March 23, 2013. Web. April 30, 2013. | # Oluwatofealadeadeyefa. [http://mediaculturesociety.org/2013/03/23/public-service-narrowcasting/ Public Service Narrowcasting]. ''Media, Culture, & Society.'' March 23, 2013. Web. April 30, 2013. | ||
==See Also== | ==See Also== | ||