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	Choosing a worthy topic is essential to the success of the overall blog <ref group=>Carroll, p. 140</ref><ref group=>Rehner, "Choosing Your Blog Topic"</ref>. A topic expresses one essential idea within writing and unifies each successive post <ref group=>Loos, "What is a Topic?"</ref>. At first, a specific topic may seem to confine creativity, but focusing the topic actually provides endless [http://blog.penelopetrunk.com/2009/10/06/blogs-without-topics-are-a-waste-of-time creative possibilities]. A focused topic encourages the audience to engage more actively and interact as a part of a blog [http://www.briangardner.com/niche-blogging community], ultimately enhancing the popularity of the blog. Creating a successful blog topic can take a significant amount of forethought and preparation and encompasses Brainstorming for Blogs, Focusing the Niche, Assessing the Idea and Finalizing the Topic.		Choosing a worthy topic is essential to the success of the overall blog <ref group=>Carroll, p. 140</ref><ref group=>Rehner, "Choosing Your Blog Topic"</ref>. A topic expresses one essential idea within writing and unifies each successive post <ref group=>Loos, "What is a Topic?"</ref>. At first, a specific topic may seem to confine creativity, but focusing the topic actually provides endless [http://blog.penelopetrunk.com/2009/10/06/blogs-without-topics-are-a-waste-of-time creative possibilities]. A focused topic encourages the audience to engage more actively and interact as a part of a blog [http://www.briangardner.com/niche-blogging community], ultimately enhancing the popularity of the blog. Creating a successful blog topic can take a significant amount of forethought and preparation and encompasses Brainstorming for Blogs, Focusing the Niche, Assessing the Idea, and Finalizing the Topic.