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Inverted Pyramid: Difference between revisions
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The inverted pyramid is constructed by placing the most important information first. The explanation or supporting details that make the headline and attention grabbing information true should follow. Lastly, general details may close the article. These details will be the least likely to be read. In the event that these details are cut, the article should not suffer. | The inverted pyramid is constructed by placing the most important information first. The explanation or supporting details that make the headline and attention grabbing information true should follow. Lastly, general details may close the article. These details will be the least likely to be read. In the event that these details are cut, the article should not suffer. | ||
'''Purpose of Inverted Pyramid in Tech Writing''' | |||
The inverted pyramid contributes to [[scan-ability]]. Placement of the most essential information at the beginning of an article or entry allows the reader to get what he needs without scrolling. Site visitors read less on the web than in print. Bloggers should implement the inverted pyramid to share need-to-know information quickly and retain frequent visitors. [http://webwisewording.com/Tips/front-load-your-writing/ Webwise Wording] says, "If they cannot quickly and easily assess your article for points of interest, they are likely to leave your webpage and go search for an alternative that is easier to skim." | |||
'''The 5 Ws''' | '''The 5 Ws''' | ||
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*'''W'''here? Location like time helps the reader determine relevance to his life. Someone is California may not necessarily want data or news from a study or an event in Florida. | *'''W'''here? Location like time helps the reader determine relevance to his life. Someone is California may not necessarily want data or news from a study or an event in Florida. | ||
*'''W'''hy? After reading a headline, a natural reaction from the site visitor will be "Why?" If this information is available, it is necessary to the beginning of the article. Often times readers surf the web for the "why" of a new law, murder, food recall, etc. Exclusion of this detail will cause a reader to go elsewhere and flag the blog as lacking knowledge. | *'''W'''hy? After reading a headline, a natural reaction from the site visitor will be "Why?" If this information is available, it is necessary to the beginning of the article. Often times readers surf the web for the "why" of a new law, murder, food recall, etc. Exclusion of this detail will cause a reader to go elsewhere and flag the blog as lacking knowledge. | ||