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Inverted Pyramid: Difference between revisions
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*'''W'''ho? Well known names should be in the heading. Others may go in the first paragraph depending on the subject. | *'''W'''ho? Well known names should be in the heading. Others may go in the first paragraph depending on the subject. | ||
*'''W'''hat? Readers visit sites to discover current news or results of | *'''W'''hat? Readers visit sites to discover current news or results of occurrences. Essentially the first paragraph or headline should answer the question, "What's happening?" | ||
*'''W'''hen? | *'''W'''hen? Time is important to web journalism because news and data are ever changing. A reader should be able to tell the relevance of an article to his search without reading the full entry. | ||
*'''W'''here? | *'''W'''here? Location like time helps the reader determine relevance to his life. Someone is California may not necessarily want data or news from a study or an event in Florida. | ||
*'''W'''hy? | *'''W'''hy? After reading a headline, a natural reaction from the site visitor will be "Why?" If this information is available, it is necessary to the beginning of the article. Often times readers are surfing the web for the "why" of a new law, murder, food recall, etc. Exclusion of this detail will cause a reader to go elsewhere and flag the blog as lacking knowledge. | ||