|
|
| Line 65: |
Line 65: |
| === Long phrases === | | === Long phrases === |
| To put it simply, long, hyperlinked phrases do not get read. Whether the phrase is underlined or displayed in a darker color, it is difficult to read a full sentence that contains a hyperlink. Remember that users don't read, they scan. Stick with 1-2 words or the title of whatever you're referencing. | | To put it simply, long, hyperlinked phrases do not get read. Whether the phrase is underlined or displayed in a darker color, it is difficult to read a full sentence that contains a hyperlink. Remember that users don't read, they scan. Stick with 1-2 words or the title of whatever you're referencing. |
|
| |
| ==Why Link==
| |
|
| |
| ===Credibility===
| |
|
| |
| Readers come to the internet for information. Even if the content is for purely entertainment purposes, the author is still expected to present accurate, well supported information. Blog writing is not exempt from this. More and more people go to blogs everyday to find information on a variety of things. According to researchers Thomas J. Johnson and Barbara K. Kaye blog readers are "seeking out information to support their views and are likely to consider information they receive from blogs as highly credible." If readers are willing to accept blog writing as trustworthy information, writers should be careful to support the statements they make with factual evidence. Providing attribution for evidence and quotes that support your position can easily be accomplished by using hyperlinks. Hyperlinks can also be used to provide context for a post.<ref>Brian Carroll</ref> These links can give reference to why a post is relevant within the topic, how the author gathers information, and where the authors views originated.
| |
|
| |
| ===Interactivity===
| |
|
| |
| Reward readers with something extra or another dimension to the story. This is generally referred to as "layering." By doing this, you allow your reader to move around from story to story, link to other sources, and even explore alternative subjects. No other medium provides for this. According to Carroll, "We should link to related content to allow the reader to pursue the subject rather than simply moving to the next story." By including these links, you give the readers a feeling of control. They are not required to wait until the end of the story, but are free to pursue the parts that interest them.
| |
|
| |
|
| ==Notes== | | ==Notes== |
