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=== Make it obvious where the link leads ===
=== Make it obvious where the link leads ===
When incorporating hypertext into a blog post, make sure that any linked text leads to an obvious destination. Readers should always have a general idea of where each link will take them. Ambiguous links may lead to a loss of credibility.
When incorporating hypertext into a blog post, make sure that any linked text leads to an obvious destination. Readers should always have a general idea of where each link will take them. Carroll said, "Does it [the link] give the reader a readily apparent clue as to what the hyperlinked page will contain?" Ambiguous links may lead to a loss of credibility.


=== Contrast ===
=== Contrast ===
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