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The quality of a user being engaged in digital media by means of a program that responds to user activity. In blogging, interactivity can be defined as engaging readers with the author and the content. Brian Carroll in ''Writing for Digital Media,'' writes that “web users do not merely read online content, they interact with it...”<ref group=>Carroll, p. 24</ref> | The quality of a user being engaged in digital media by means of a program that responds to user activity. In blogging, interactivity can be defined as engaging readers with the author and the content. Brian Carroll in ''Writing for Digital Media,'' writes that “web users do not merely read online content, they interact with it...”<ref group=>Carroll, p. 24</ref> | ||