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==== Google Custom Search ====
==== Google Custom Search ====
Google custom search (also known as Google Co-op) is a platform provided by Google. Google custom search allows web site developers to create their own search engine. A plug-in, Google Co-op allows web site developers to create search engines to their site, or multiple sites. Google Co-op makes it easier for readers to search for keywords on websites.  
Google custom search (also known as Google Co-op) is a platform provided by Google. A plug-in, Google Co-op allows web site developers to create search engines to their site, or multiple sites. Google Co-op makes it easier for readers to search for keywords on websites.  
==== Comment Widgets ====
==== Comment Widgets ====
Having a comment widget shows that the blogger values and encourages participation from readers. Replying to readers’ comments also helps to engage readers. Consider adding a subscribe to comments button, so readers will receive email notifications of new comments.  
Having a comment widget shows that the blogger values and encourages participation from readers. Replying to readers’ comments also helps to engage readers. Consider adding a subscribe to comments button, so readers will receive email notifications of new comments.  
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Share buttons help spread content throughout the web via social networking sites. When a share button is clicked, the sites’s content will broadcast on the reader’s social media site.  
Share buttons help spread content throughout the web via social networking sites. When a share button is clicked, the sites’s content will broadcast on the reader’s social media site.  
::*“Websites that facilitate sharing generate seven times more mentions online than those that don't[http://www.entrepreneur.com/article/220720#ixzz2P218v72T].”
::*“Websites that facilitate sharing generate seven times more mentions online than those that don't[http://www.entrepreneur.com/article/220720#ixzz2P218v72T].”
== Links to Social Media Sites ==
Linking blogs to social media sites, such as Twitter and Facebook, allows new posts to appear as status updates on the blogger’s social media pages. These status updates will have a link to the new content, as well as the first two sentences of the post. This will enable bloggers to draw readership from followers and friends.




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== References  ==
== References  ==
*Carroll, Brian. "Writing for Digital Media." Routledge; New York, 2010. Retrieved 2 Nov. 2012.
*Carroll, Brian. "Writing for Digital Media." Routledge; New York, 2010.  
*Handley, Ann. [http://www.entrepreneur.com/article/220720#ixzz2P218v72T How to Increase Social Sharing to Generate More Leads.] ''Entrepreneur.'' December 2011. Web. March 30, 2013
*Handley, Ann. [http://www.entrepreneur.com/article/220720#ixzz2P218v72T How to Increase Social Sharing to Generate More Leads.] ''Entrepreneur.'' December 2011. Web. March 30, 2013
*Constine, Josh. [http://techcrunch.com/2012/01/04/blogs-need-comments/ Do Blogs Need Comment Reels? Yes, and Here's How.] ''TechCrunch.'' January 4, 2012. Web. March 31, 2013
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