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Writers shouldn't try to show how intelligent they are by using inventive sentence structure or waste words on long introduction. If a writer doesn't get to the point, they risk losing a potential reader. | Writers shouldn't try to show how intelligent they are by using inventive sentence structure or waste words on long introduction. If a writer doesn't get to the point, they risk losing a potential reader. | ||
====Be Precise==== | ====Be Precise==== | ||
Say what you mean and mean what you say. "Use the precise word that your meaning requires, not one that is close or, worse, one that sounds close." <ref>Carroll, Brian. "On Writing Well." Writing for Digital Media. New York, NY: Routledge, 2010. 8. Print.</ref> | Say what you mean and mean what you say. "Use the precise word that your meaning requires, not one that is close or, worse, one that sounds close." <ref>Carroll, Brian. "On Writing Well." [http://www.amazon.com/Writing-Digital-Media-Brian-Carroll/dp/041599201X Writing for Digital Media]. New York, NY: Routledge, 2010. 8. Print.</ref> | ||
====Be Direct==== | ====Be Direct==== |
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