Expertise: Difference between revisions

Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.

Support for an argument is the most important element when establishing credibility.  [[Relevance_and_Support|Support]] is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.   

Jason Fry's article, [http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ "Maximizing the values of the link: Credibility, readability, connectivity"] has a quote from Matthew Ingram: "I think not including links (which a surprising number of web writers still don't) is in many cases a sign of intellectual cowardice.  What it says is the writer is unprepared to have his or her ideas tested..."  He was responding to another contemporary's article that suggested too much linking within the body of a text is taking place online and contributing to online ADD.  Ingram's argument suggests that by linking to other sites, credibility is assured through intellectual comparison and conversation.