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==Consistency==
==Consistency==
[[File:72-a21f0f9bce.jpg|thumb|alt=Web Design Example|Mini Cooper Website]]


Web content must be consistent in both content and appearance. For example, if the website has a logo, make sure that it appears on all pages. The text on each page must also be consistent. This is best achieved through the use of a web style guide<ref name= "Lynch">Lynch and Horton "Web Style Guide"</ref>.
Web content must be consistent in both content and appearance. For example, if the website has a logo, make sure that it appears on all pages. The text on each page must also be consistent. This is best achieved through the use of a web style guide<ref name= "Lynch">Lynch and Horton "Web Style Guide"</ref>.
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