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==Professionalism is the main source of credibility.==
==Professionalism is the main source of credibility.==


'''Subheads: to read or not to read, that is the question.'''   
'''Subheadings: to read or not to read, that is the question.'''   


Subheads serve as preview for content and help create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheads provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience and continued use of the site.
Subheadings serve as preview for content and help create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience and continued use of the site.
 
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article "Formatting Your Web Copy For Today's Short Attention Span," Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.


'''3 Seconds is all one gets.'''<ref>Carroll, p. 34</ref>   
'''3 Seconds is all one gets.'''<ref>Carroll, p. 34</ref>   
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*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media "Writing for Digital Media."]
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media "Writing for Digital Media."]
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html "Interface Design"]
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html "Interface Design"]
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ "Formatting Your Web Copy For Today's Short Attention Span"]


==Notes==
==Notes==
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