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Web content must be consistent in both content and appearance. For example, if the website has a logo, make sure that it appears on all pages. The text on each page must also be consistent. This is best achieved through the use of a web style guide<ref name= "Lynch">Lynch and Horton</ref>. | Web content must be consistent in both content and appearance. For example, if the website has a logo, make sure that it appears on all pages. The text on each page must also be consistent. This is best achieved through the use of a web style guide<ref name= "Lynch">Lynch and Horton</ref>. | ||
*The repetition of elements | *The repetition of these elements give a site a consistent identity<ref>Carroll, 62</ref>: | ||
**Colors. | **Colors. | ||
**[http://litmuse.maconstate.edu/litwiki/index.php/Graphics Graphics]. | **[http://litmuse.maconstate.edu/litwiki/index.php/Graphics Graphics]. | ||
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**Text placement. | **Text placement. | ||
* | *Include full [http://litmuse.maconstate.edu/litwiki/index.php/Contact contact information] on every page<ref>Carroll, 28</ref>. | ||
*Provide [http://litmuse.maconstate.edu/litwiki/index.php/Relevance_and_Support logical links] that pertain to the text<ref>Carroll, 79</ref>. | *Provide [http://litmuse.maconstate.edu/litwiki/index.php/Relevance_and_Support logical links] that pertain to the text<ref>Carroll, 79</ref>. | ||
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When viewers arrive at each website, and pages within that site, the users will have to relearn how to use the site if the design and elements are different on every page. This is why having a constant design and easy navigation are necessary<ref name= "Horton">Horton</ref>. | When viewers arrive at each website, and pages within that site, the users will have to relearn how to use the site if the design and elements are different on every page. This is why having a constant design and easy navigation are necessary<ref name= "Horton">Horton</ref>. | ||
*Keep text scan-able<ref>Carroll, 32</ref> | *Keep text scan-able<ref>Carroll, 32</ref> in these ways: | ||
**Highlight key words. | **Highlight key words. | ||
**Use links. | **Use links. | ||
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**Practice brevity. | **Practice brevity. | ||
*Keep it simple and [http://litmuse.maconstate.edu/litwiki/index.php?title=Navigation_and_Usability user-friendly]. | *Keep it simple and [http://litmuse.maconstate.edu/litwiki/index.php?title=Navigation_and_Usability user-friendly]. Remember to K.I.S.S. Keep It Simple Stupid. One way to make web sites more simple is by breaking pages into clearly defined areas and minimizing distractions<ref>Carroll, 28, 69</ref>. | ||
*Include a visual hierarchy for information and navigation on each page<ref>Carroll, 123</ref>. | *Include a visual hierarchy for information and navigation on each page<ref>Carroll, 123</ref>. | ||
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*Twenty percent of the internal web pages should be reserved for navigation<ref>Carroll, 67</ref>. Shortcuts to the main page should be included on every page. | *Twenty percent of the internal web pages should be reserved for navigation<ref>Carroll, 67</ref>. Shortcuts to the main page should be included on every page. | ||
*The home page requires more navigational space<ref>Carroll, 70</ref> | *The home page requires more navigational space<ref>Carroll, 70</ref>.The following are some of its purposes: | ||
**Establishes the site’s identity and mission. | **Establishes the site’s identity and mission. | ||
**Shows the site's hierarchy. | **Shows the site's hierarchy. | ||
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==Notes== | ==Notes== | ||
<references | <references /> | ||
==References== | ==References== | ||