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Expertise: Difference between revisions
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There are a couple considerations when constructing a site or article for the web: consistent navigation, and attractive coloration. | There are a couple considerations when constructing a site or article for the web: consistent navigation, and attractive coloration. | ||
Consistent navigation consists of internal links. Some appear as a group of choices at the top of the page | Consistent navigation consists of internal links. Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right. | ||
No Clown Pants. - Carroll. | No Clown Pants. - Carroll. | ||
* Clowns can almost always be found at the circus. Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function. Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations. The same is true for web content. If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on. The goal is making content not only relevant but also creating a page that is inviting | * Clowns can almost always be found at the circus. Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function. Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos. The same is true for web content. If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on. The goal is making content not only relevant but also creating a page that is inviting. | ||
==Professionalism is the | ==Professionalism is the main source of credibility.== | ||
Subheads | Subheads: to read or not to read, that is the question. | ||
* Subheads serve as | * Subheads serve as preview in content and can be used to create a scanable page. Users are usually looking for something specific when browsing a site like a wiki and subheads provide an opportunity to quickly scan for the information. This helps solidify a positive user experience. | ||
3 Seconds is all one gets. Carroll states in his book that users give a site 3 seconds before deciding to stay or move on. | 3 Seconds is all one gets.<ref>Carroll, p. 34</ref> Carroll states in his book that users give a site 3 seconds before deciding to stay or move on. | ||
Credibility is created through external links and support. Support for an argument is the most important element when establishing credibility. Support is created within a site with internal links to other pages. Credibility is created through linking to supporting information on external sites. One must be careful to make sure external and internal links are working. Otherwise, credibility is dealt a major blow. | Credibility is created through external links and support. Support for an argument is the most important element when establishing credibility. Support is created within a site with internal links to other pages. Credibility is created through linking to supporting information on external sites. One must be careful to make sure external and internal links are working. Otherwise, credibility is dealt a major blow. | ||
==External Links== | |||
[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media "Writing for Digital Media."] | |||
==Notes== | |||
<references / > | |||
==References== | ==References== | ||
Carroll, Brian | Carroll, Brian. Writing for Digital Media. Routledge; New York, 2010. | ||