Expertise: Difference between revisions

==Appearance==

Appearance is everything.  There are a couple considerations when constructing a site or article for the web: consistent navigation, and attractive coloration.   

* Consistent navigation consists of internal links.  Some appear as a group of choices at the top of the page.  Others are presented as navigation menus on the left or right.   

* '''"No Clown Pants."''' - Carroll.

** Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on.  The goal is making content not only relevant but also creating a page that is inviting on first thing.

==Professionalism==

Professionalism is the main source of credibility.   

* Subheads give users an opportunity to preview content.   

** Subheads serve as breaks in content.  Users are usually looking for something specific when browsing a site like a wiki and subheads provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience.

 

* Credibility is created through external links and support.  Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility is created through linking to supporting information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.