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Expertise: Difference between revisions

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* "No Clown Pants." - Dr. Lucas
* "No Clown Pants." - Dr. Lucas
** Clowns can almost always be found at the circus.  Their boisterous outfits would be appalling for anyone to wear to a business meeting or a work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on.   
** Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on.  The goal is making content not only relevant but also creating a page that is inviting on first thing.


==Professionalism==
==Professionalism==
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Professionalism is the main source of credibility.   
Professionalism is the main source of credibility.   


* Subheads give scanability an opportunity.
* Subheads give users an opportunity to preview content.


* 3 Seconds is all one gets.
* 3 Seconds is all one gets.


* Credibility is created through external links and support.
* Credibility is created through external links and support.