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* "No Clown Pants." - Dr. Lucas | * "No Clown Pants." - Dr. Lucas | ||
** Clowns can almost always be found at the circus. Their boisterous outfits would be appalling for anyone to wear to a business meeting or a work function. Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations. The same is true for web content. If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on. | ** Clowns can almost always be found at the circus. Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function. Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations. The same is true for web content. If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on. The goal is making content not only relevant but also creating a page that is inviting on first thing. | ||
==Professionalism== | ==Professionalism== | ||
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Professionalism is the main source of credibility. | Professionalism is the main source of credibility. | ||
* Subheads give | * Subheads give users an opportunity to preview content. | ||
* 3 Seconds is all one gets. | * 3 Seconds is all one gets. | ||
* Credibility is created through external links and support. | * Credibility is created through external links and support. |
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