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==Consistency==
==Consistency==


*The repetition of elements (colors, graphics, headlines, typography, section divisions, and text placement) gives a site a consistent identity (Carrol, 62).
*The repetition of elements gives a site a consistent identity (Carrol, 62).
**Colors.
**Graphics.
**Headlines.
**Typography.
**Section divisions.
**Text placement.


*Full contact information on every page (Carrol, 28).
*Full contact information on every page (Carrol, 28).
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*Provide logical links that pertain to the text (Carrol, 79).  
*Provide logical links that pertain to the text (Carrol, 79).  


*Adhere to an audience-specific style guide throughout the site, which refers to the HTML codes used and the grammatical format of text (Carrol, 97, 111).
*Adhere to an audience-specific style guide (HTML codes used and the grammatical format of text) throughout the site (Carrol, 97, 111).


==Usability==
==Usability==


*Keep text scan-able. Highlight key words, use links, vary typeface, use colors, include subheadings, add bulleted lists, use paragraphs with one idea each, and practice brevity (Carrol, 32).
*Keep text scan-able (Carrol, 32).
**Highlight key words.
**Use links.
**Vary typeface.
**Use colors.
**Include subheadings.
**Make bulleted lists.
**Use paragraphs with one idea.
**Practice brevity.


*Keep it simple and user-friendly. Break pages into clearly defined areas and minimize distractions (Carrol, 28, 69).  
*Keep it simple and user-friendly. Break pages into clearly defined areas and minimize distractions (Carrol, 28, 69).  
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*Each web page must be able to stand alone. Make sure that users know where they are in the site (Carrol, 57-58).
*Each web page must be able to stand alone. Make sure that users know where they are in the site (Carrol, 57-58).


*Insert anchors (internal hyperlinks that lead to another page of the same site), which are used for internal page navigation (Carrol, 48).
*Insert anchors (internal hyperlinks that lead to another page of the same site) for internal page navigation (Carrol, 48).


*Include consistent navigational aids. Each page needs to have easy access back to the main page (Carrol, 60).
*Include consistent navigational aids. Each page needs to have easy access back to the main page (Carrol, 60).


*Twenty percent of the page should be reserved for navigation. The home page requires more navigational space and should establish the site’s identity and mission; show the site hierarchy; show where to start and what’s there; indicate shortcuts to the main page, most desired pages, and sections; avoid clutter; and convey the big picture (Carrol, 67, 70).
*Twenty percent of the internal web pages should be reserved for navigation. Shortcuts to the main page should be included on every page (Carrol, 67).
 
*The home page requires more navigational space and has many purposes (Carrol, 70).
**Establishes the site’s identity and mission.
**Shows the site's hierarchy.
**Shows where to start.
**Provides shortcuts to the most desired pages and sections.
**Avoids clutter.
**Conveys the big picture.


==References==
==References==


#Carrol, Brian. (2010). ''"[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]"''. New York: Routledge. Retrieved 2 Nov. 2012.
#Carrol, Brian. (2010). ''"[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]"''. New York: Routledge. Retrieved 2 Nov. 2012.
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