Foundational Writing Skills

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Foundational Writing Rubric

The Foundational Rubric is based on basic writing skills

While taking NMAC 3108 Writing for Digital Media with Dr. Gerald Lucas, students will be judged by Dr. Lucas' Foundational Rubric. Without a clear understanding of the skills listed in this rubric, students will not be able to succeed in the course.

In order to have strong writing for digital media, it is necessary that writers understand and employ the following techniques in their writing.

Active

Passive voice should be avoided when writing for a blog or any website. Active voice is when the subject of the sentence directly performs the action.

Example of active voice:

The student failed the assignments for her excessive use of passive voice.

Example of passive voice:

The student has failed too many assignemtns and will not pass the class.

Appropriate

Appropriateness hinges on the writer's ability to address the needs of the user. Audience plays a key role in this category.

Aware

To fulfill the awareness requirement, writing should avoid use of stereotypes, generalities, and most importantly plagiarism.

Concrete

When writing a new blog entry using Concrete Language will help to make your writing more real to your readers. Concrete Language names or describes the perceptible and material world; it appeals to or engages the senses. Concrete words are words that others can relate to by using the five senses. Many concrete words or phrases can be defined by touching, pointing, or acting: sofa, star, swim in the river.

“When you use a lot of words that deal with ideas, concepts, and things that we can’t touch - vague abstract nouns                     
 such as  “invincible”, “emotion”, “existence”, “obscurity”, “consciousness”,  “autonomy”, “despair” and so on, the reader feels a
 sense of distance from your reality." ~ Susan Musgrave

Example of an Abstract Sentence: To excel in college, you’ll have to work hard.

Example of a Concrete Sentence: To excel in college, you’ll need to go to every class; do all your reading before you go; write several drafts of each paper; and review your notes for each class weekly.

Precise and Direct

Often times writers use vocabulary that is inflated or commonly used. Unfortunately, this creates the opportunity for misuse. A writer should be fully aware of the context and desired message. Using too many words or the wrong words to communicate is detrimental to a blogger's credibility and purpose. The use of precision ensures that your article conveys the correct message without confusing or overwhelming the audience.

Utilize a thesaurus and dictionary to achieve correct vocabulary for blog entries.

Example

In lieu of flowers, please send a donation to X, Y, or Z charity.

In light of the recent mistakes in the media, we've decided to withhold the names of suspects until identities are confirmed.

Here, in lieu of means instead of or in absence of. In light of means due to or because of. The two are not interchangeable. Unfortunately this mistake is often made with common phrases and words. As a blogger one should be diligent in checking for precision in his writing. Lack of precision negates the act of fact checking.

References

1. Carroll, Brian. (2010). Writing for Digital Media. New York: Routledge. Retrieved 14 March 2013.

See Also

• Scan-ability
• Brevity
• Inverted Pyramid
• Proofreading