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==Define the Target Audience== | ==Define the Target Audience== | ||
Defining the target audience requires analyzing the audience of the focused topic, which the blog is catered to. When defining the target audience, hone into a typical reader's profile.<ref>Akpan, "How Identifying Your Typical Reader Can Improve Your Blog Content"</ref> Narrowcasting, or narrowing down the reader to an individual, helps the blog author to tailor their message and content to a specific niche.<ref>Carrol, 31</ref> The focused message will be more engaging by knowing the typical reader. | Defining the target audience requires analyzing the audience of the focused topic, which the blog is catered to. When defining the target audience, hone into a typical reader's profile.<ref>Akpan, "How Identifying Your Typical Reader Can Improve Your Blog Content"</ref> [[Narrowcasting]], or narrowing down the reader to an individual, helps the blog author to tailor their message and content to a specific niche.<ref>Carrol, 31</ref> The focused message will be more engaging by knowing the typical reader. | ||
Questions to ask when defining the typical reader include: | Questions to ask when defining the typical reader include: | ||
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#Akpan, Yeremi. (2012).''"[http://www.probloggertips.com/identifying-typical-reader-improve-blog-content How Identifying Your Typical Reader Can Improve Your Blog Content]"''. Pro Blogger Tips. Retrieved 4 April 2013. | #Akpan, Yeremi. (2012).''"[http://www.probloggertips.com/identifying-typical-reader-improve-blog-content How Identifying Your Typical Reader Can Improve Your Blog Content]"''. Pro Blogger Tips. Retrieved 4 April 2013. | ||
#Carrol, Brian. (2010). ''"[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]"''. New York: Routledge. Retrieved 14 March 2013. | #Carrol, Brian. (2010). ''"[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]"''. New York: Routledge. Retrieved 14 March 2013. | ||
#Macale, Sherilynn. (2011). '' | #Macale, Sherilynn. (2011). ''[http://thenextweb.com/socialmedia/2011/09/19/these-tips-will-help-define-your-blogs-target-audience/ "These tips will help define your blog's target audience"]''. The Next Web. Retrieved 4 April 2013. | ||
#Verhulst, Simone. (2012). | #Verhulst, Simone. (2012). "[http://www.readytalk.com/blog/demand-generation-2/20-questions-on-all-things-webinar-and-content-marketing-related-ebook-on-the-way 20 Questions on All Things Webinar and Content Marketing]"''. Ready Talk | Audio and Web Conferencing. Retrieved 11 April 2013. | ||
==See Also== | |||
*[[Narrowcasting]] | |||
*[[Choosing Your Topic]] | |||
*[[Research Methods]] | |||
*[[Participation]] | |||
[[Category:New Media]] | |||