twitter
243
edits
Audience: Difference between revisions
no edit summary
No edit summary |
|||
| (10 intermediate revisions by the same user not shown) | |||
| Line 1: | Line 1: | ||
[[Blog_Writing_for_College_Students|Home]] | |||
[[File:blog_know_your_audience_capture.jpg|thumb|upright=2.5|A visual representation of knowing your audience on a [Http://www.readytalk.com readytalk.com] blog]] | [[File:blog_know_your_audience_capture.jpg|thumb|upright=2.5|A visual representation of knowing your audience on a [Http://www.readytalk.com readytalk.com] blog]] | ||
A blog's audience is defined as "interactors" that have a community affiliation with the focus of a blog | A blog's audience is defined as "interactors" that have a community affiliation with the focus of a blog.<ref>Carrol, 23, 27</ref> Because audiences of digital content, particularly blogs, are not merely readers, an audience should be thought to be comprised of interactors.<ref>Carrol, 23</ref> Considering the audience is an important aspect of blog writing. Before the first blog post is published, the author should define the target audience, research the target audience, and understand the conventions expected in terms of language, design, and credibility. Writing and creating for a very broad audience will make a focused blog bland. As Aristotle instructed, it is important to "consider the audience before deciding on the message."<ref>Carrol, 6</ref> Blogs provide an online atmosphere of community more so than other forms of digital writing. <ref>Carrol, 140</ref> | ||
==Define the Target Audience== | ==Define the Target Audience== | ||
Defining the target audience requires analyzing the audience of the focused topic, which the blog is catered to. When defining the target audience, hone into a typical reader's profile.<ref>Akpan, "How Identifying Your Typical Reader Can Improve Your Blog Content"</ref> Narrowcasting, or narrowing down the reader to an individual, helps the blog author to tailor their message and content to a specific niche | Defining the target audience requires analyzing the audience of the focused topic, which the blog is catered to. When defining the target audience, hone into a typical reader's profile.<ref>Akpan, "How Identifying Your Typical Reader Can Improve Your Blog Content"</ref> [[Narrowcasting]], or narrowing down the reader to an individual, helps the blog author to tailor their message and content to a specific niche.<ref>Carrol, 31</ref> The focused message will be more engaging by knowing the typical reader. | ||
Questions to ask when defining the typical reader include: | Questions to ask when defining the typical reader include: | ||
<ref>Akpan, "How Identifying Your Typical Reader Can Improve Your Blog Content | <ref>Akpan, "How Identifying Your Typical Reader Can Improve Your Blog Content"</ref> | ||
* How old is the typical reader? | * How old is the typical reader? | ||
* Where does the typical reader live? (rural, sub-burb, urban) | * Where does the typical reader live? (rural, sub-burb, urban) | ||
| Line 33: | Line 35: | ||
===Research Methods=== | ===Research Methods=== | ||
# Find blogs that fall in line with the chosen | # Find blogs that fall in line with the chosen focused topic. | ||
# Read other bloggers' content that supplies information pertaining to the chosen focus. | # Read other bloggers' content that supplies information pertaining to the chosen focus. | ||
# Scout comments and leave comments on niche blogs in order to establish a place in the community and to become familiar with the target audience. | # Scout comments and leave comments on niche blogs in order to establish a place in the community and to become familiar with the target audience. | ||
| Line 45: | Line 47: | ||
==Audience Development== | ==Audience Development== | ||
Once the research is complete and blogging has begun, it's important to consider maintaining and broadening the audience.<ref>Macale, "These tips will help define your blog's target audience"</ref> Maintaining and building an audience requires time and attention devoted to [[ | Once the research is complete and blogging has begun, it's important to consider maintaining and broadening the audience.<ref>Macale, "These tips will help define your blog's target audience"</ref> Maintaining and building an audience requires time and attention devoted to [[participation]] and [[links]]. | ||
| Line 54: | Line 56: | ||
==References== | ==References== | ||
#Akpan, Yeremi. (2012).''"[http://www.probloggertips.com/identifying-typical-reader-improve-blog-content How Identifying Your Typical Reader Can Improve Your Blog Content]"''. Pro Blogger Tips. Retrieved 4 April | #Akpan, Yeremi. (2012).''"[http://www.probloggertips.com/identifying-typical-reader-improve-blog-content How Identifying Your Typical Reader Can Improve Your Blog Content]"''. Pro Blogger Tips. Retrieved 4 April 2013. | ||
#Carrol, Brian. (2010). ''"[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]"''. New York: Routledge. Retrieved 14 March 2013. | #Carrol, Brian. (2010). ''"[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]"''. New York: Routledge. Retrieved 14 March 2013. | ||
#Macale, Sherilynn. (2011). '' | #Macale, Sherilynn. (2011). ''[http://thenextweb.com/socialmedia/2011/09/19/these-tips-will-help-define-your-blogs-target-audience/ "These tips will help define your blog's target audience"]''. The Next Web. Retrieved 4 April 2013. | ||
#Verhulst, Simone. (2012). | #Verhulst, Simone. (2012). "[http://www.readytalk.com/blog/demand-generation-2/20-questions-on-all-things-webinar-and-content-marketing-related-ebook-on-the-way 20 Questions on All Things Webinar and Content Marketing]"''. Ready Talk | Audio and Web Conferencing. Retrieved 11 April 2013. | ||
==See Also== | |||
*[[Narrowcasting]] | |||
*[[Choosing Your Topic]] | |||
*[[Research Methods]] | |||
*[[Participation]] | |||
[[Category:New Media]] | |||