Narrowcasting

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How to Narrowcast

  1. Create a defining characteristic that is uniquely you.
  2. Identify a gap in information and fill it.
  3. Establish a new perspective such as journalistic or geographical references.


When to Narrowcast

Writers for digital media should narrowcast when networking with a specific audience[1], educating a specific audience,or when attempting to earn a profit[2].

Networking with a specific audience

Educating a specific audience

Earning a profit

Notes:

The Importance of Narrowcasting

Notes


References

See Also