Narrowcasting

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How to Narrowcast

1. Create a defining characteristic that is uniquely you.
2. Identify a gap in information and fill it.
3. Establish a new perspective such as journalistic or geographical references.

When to Narrowcast

Writers for digital media should narrowcast when networking with a specific audience, educating a specific audience,or when attempting to earn a profit.

Earning a profit

Notes:

See Also

• Choosing Your Topic
• Research Methods
• Participation
• Audience