Narrowcasting
How to Narrowcast
1. Create a defining characteristic that is uniquely you. 2. Identify a gap in information and fill it. 3. Establish a new perspective such as journalistic or geographical references.
When to Narrowcast
Writers for digital media should narrowcast when networking with a specific audience[1], educating a specific audience,or when attempting to earn a profit[2].
Networking with a specific audience
Educating a specific audience
Earning a profit
Notes:
The Importance of Narrowcasting
Notes