Technical Writing in the Digital Age: Difference between revisions

SEO refers to the practice of optimizing online content to enhance its visibility and ranking on search engine results pages (SERPs), making it a crucial skill for digital writers.{{sfn|Lucas|2023b}} To optimize content for SEO means to have the goal of SEO in mind at the time of designing, creating, and writing a web page for publication. Using keywords and alt-text are two examples of optimizing content for SEO.{{sfn|Barr|2010|loc=chpt. 17}}

Keywords are the words that search engines scan a website for and index as the page's most important words. Based on other pages using the same keywords, the website is added into the search engine results pages from best matches to worst matches. The position of a website in search results is influenced by where it ranks on a scale determined by the keywords that a user searches for.{{sfn|Lucas|2023b}} To optimize a website's keywords, you should begin with researching keywords on your own website and ensure that you have an XML [https://en.wikipedia.org/wiki/Sitemaps sitemap] so search engines such as [https://en.wikipedia.org/wiki/Google Google] can scan your web pages for updated information. In addition to using keywords, updating a page's metadata information can also help with showing up on SERPs. Using title and header tags as well as meta descriptions for content also helps optimize a website's ratings in SERPs.{{sfn|Lucas|2023b}}

Alt-Text (alternative text), or [https://en.wikipedia.org/wiki/Alt_attribute Alt Attributes], is a practice that increases the usability and accessibility of a web page for users. Alt-Text is often used for visual elements that cannot be displayed in a different format but still provides description of the element for screen readers or users that may have a disability. Alt-Text also improves a website's SEO as a form of content optimization.{{sfn|Lucas|2023b}}

Sharing content from a website across different social media platforms is another way to create SEO optimization. This technique can help with being seen as legitimate and improves visibility of the website overall. Additionally, it can drive traffic and enables back-linking to occur when other websites have the ability to also link to the website.{{sfn|Lucas|2023b}}

A user of search engines formulates queries by using keywords or posing questions. One of the most important elements of building an SEO strategy for a website is developing a thorough understanding of the psychology of your target audience and how they use words and concepts to obtain information about the services and/or products you provide. Once you understand how the average search engine user—and, more specifically, your target audience—utilizes query-based search engines, you can more effectively reach and keep those users.{{sfn|Enge|Spencer|Stricchiola|2022|p=9}}