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Technical Writing in the Digital Age: Difference between revisions
Technical Writing in the Digital Age (view source)
Revision as of 21:24, 29 November 2023
, 11 months ago→Keywords: Sorry - I noticed a second use of "crawl" and changed it to "scan" too.
(→Keywords: Changed the word "crawl" to "scan" in the first sentence because "scan" might make more sense to non-native English speakers) |
(→Keywords: Sorry - I noticed a second use of "crawl" and changed it to "scan" too.) |
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===='''Keywords'''==== | ===='''Keywords'''==== | ||
Keywords are the words that search engines scan a website for and index as the page's most important words. Based on other pages using the same keywords, the website is added into the search engine results pages from best matches to worst matches. The position of a website in search results is influenced by where it ranks on a scale determined by the keywords that a user searches for.{{sfn|Lucas|2023b}} To optimize a website's keywords, you should begin with researching keywords on your own website and ensure that you have an XML [https://en.wikipedia.org/wiki/Sitemaps sitemap] so search engines such as [https://en.wikipedia.org/wiki/Google Google] can | Keywords are the words that search engines scan a website for and index as the page's most important words. Based on other pages using the same keywords, the website is added into the search engine results pages from best matches to worst matches. The position of a website in search results is influenced by where it ranks on a scale determined by the keywords that a user searches for.{{sfn|Lucas|2023b}} To optimize a website's keywords, you should begin with researching keywords on your own website and ensure that you have an XML [https://en.wikipedia.org/wiki/Sitemaps sitemap] so search engines such as [https://en.wikipedia.org/wiki/Google Google] can scan your web pages for updated information. In addition to using keywords, updating a page's metadata information can also help with showing up on SERPs. Using title and header tags as well as meta descriptions for content also helps optimize a website's ratings in SERPs.{{sfn|Lucas|2023b}} | ||
===='''Alt-Text'''==== | ===='''Alt-Text'''==== | ||