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==Search Engine Optimization (SEO) | ==Search Engine Optimization (SEO)== | ||
SEO refers to the practice of optimizing online content to enhance its visibility and ranking on search engine results pages (SERPs), making it a crucial skill for digital writers.<ref name=":3">Lucas, Gerald R. (2023). ''Search Engine Optimization: Strategies and Best Practices for Effective Online Visibility.'' GRLucas.net. Retrieved: https://grlucas.net/grl/CompFAQ/Digital_Writing/SEO</ref> To optimize content for SEO means to have the goal of SEO in mind at the time of designing, creating, and writing a web page for publication. Using keywords and alt-text are two examples of optimizing content for SEO. <ref name=":6">Barr, Chris. (2010). ''Yahoo! Style Guide.'' New York: St. Martin's.</ref> | SEO refers to the practice of optimizing online content to enhance its visibility and ranking on search engine results pages (SERPs), making it a crucial skill for digital writers.<ref name=":3">Lucas, Gerald R. (2023). ''Search Engine Optimization: Strategies and Best Practices for Effective Online Visibility.'' GRLucas.net. Retrieved: https://grlucas.net/grl/CompFAQ/Digital_Writing/SEO</ref> To optimize content for SEO means to have the goal of SEO in mind at the time of designing, creating, and writing a web page for publication. Using keywords and alt-text are two examples of optimizing content for SEO. <ref name=":6">Barr, Chris. (2010). ''Yahoo! Style Guide.'' New York: St. Martin's.</ref> | ||
=== Using Keywords === | === Using Keywords === |
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