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Narrowcasting: Difference between revisions
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==When to Narrowcast== | ==When to Narrowcast== | ||
Writers for digital media should narrowcast when networking with a specific [[audience]]<ref>http://www.briangardner.com/niche-blogging/</ref>, educating a specific [[audience]],or when attempting to earn a profit<ref>http://www.briangardner.com/monetize-your-blog/</ref>. | Writers for digital media should narrowcast when networking with a specific [[audience]]<ref>http://www.briangardner.com/niche-blogging/</ref>, educating a specific [[audience]],or when attempting to earn a profit<ref>http://www.briangardner.com/monetize-your-blog/</ref>. | ||
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Narrowcasting, as opposed to broadcasting, allows blog writers to target a very specific [[audience]] that they wish to educate about a topic. | Narrowcasting, as opposed to broadcasting, allows blog writers to target a very specific [[audience]] that they wish to educate about a topic. | ||
;Earning a profit: | ;Earning a profit: | ||
[[File:niche-topic-blog.png|thumb|upright=1| [http://www.methods2earn.com/blogging/437/how-to-choose-a-profitable-niche-topic-blog.html Niche Profitting]]] | |||
If earning a profit is a goal of a blogger they should understand that contextual advertising works better when a blogger narrowcasts.<ref> http://www.briangardner.com/monetize-your-blog/</ref> When blog readers view a blog author as an expert they are more likely to click on an advertisement because they are already apart of a targeted demographic. | If earning a profit is a goal of a blogger they should understand that contextual advertising works better when a blogger narrowcasts.<ref> http://www.briangardner.com/monetize-your-blog/</ref> When blog readers view a blog author as an expert they are more likely to click on an advertisement because they are already apart of a targeted demographic. | ||
==The Importance of Narrowcasting== | ==The Importance of Narrowcasting== | ||
[[File: | [[File:socialmedia.png|thumb|upright=1| [http://www.fugitivesounds.org/marketing-your-music-with-social-media-are-you-targeting-the-right-demographics/ Target Marketing]]] | ||
It is important to choose a blog’s topic and audience that is as narrow as possible for several reasons. First, it helps to establish the blog author as an expert on the subject matter[http://www.briangardner.com/niche-blogging]. The blogger should consider choosing a topic that they are already familiar with. Also, narrowcasting will garner higher search engine rankings[http://www.briangardner.com/niche-blogging]. Narrowcasting encourages strong reader participation[http://mediaculturesociety.org/2013/03/23/public-service-narrowcasting/]. If the blogger is successful and has a high unique visitor count, companies may be interested in paying the blogger to devote part of the site to advertisement space. The product advertised could be geared toward the type of people who are interested in the blog’s topic[http://studioone.com/blog/narrowcasting-future-content-marketing]. | It is important to choose a blog’s topic and audience that is as narrow as possible for several reasons. First, it helps to establish the blog author as an expert on the subject matter[http://www.briangardner.com/niche-blogging]. The blogger should consider choosing a topic that they are already familiar with. Also, narrowcasting will garner higher search engine rankings[http://www.briangardner.com/niche-blogging]. Narrowcasting encourages strong reader participation[http://mediaculturesociety.org/2013/03/23/public-service-narrowcasting/]. If the blogger is successful and has a high unique visitor count, companies may be interested in paying the blogger to devote part of the site to advertisement space. The product advertised could be geared toward the type of people who are interested in the blog’s topic[http://studioone.com/blog/narrowcasting-future-content-marketing]. | ||
==Notes== | ==Notes== | ||
<references/> | <references/> | ||