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=== Make it obvious where the link leads === | === Make it obvious where the link leads === | ||
When incorporating hypertext into a blog post, make sure that any linked text leads to an obvious destination. Readers should always have a general idea of where each link will take them. Ambiguous links may lead to a loss of credibility. | When incorporating hypertext into a blog post, make sure that any linked text leads to an obvious destination. Readers should always have a general idea of where each link will take them. Carroll said, "Does it [the link] give the reader a readily apparent clue as to what the hyperlinked page will contain?" Ambiguous links may lead to a loss of credibility. | ||
=== Contrast === | === Contrast === |