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Clowns can almost always be found at the circus. Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function. Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think ''Dumb and Dumber'' tuxedos. The same is true for web content. If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on. The goal is making content not only relevant but also creating a page that is inviting. | Clowns can almost always be found at the circus. Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function. Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think ''Dumb and Dumber'' tuxedos. The same is true for web content. If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on. The goal is making content not only relevant but also creating a page that is inviting. | ||
==Professionalism is the main source of credibility | ==Professionalism is the main source of credibility== | ||
'''Subheadings: to read or not to read''' | '''Subheadings: to read or not to read''' |