Expertise: Difference between revisions

m
adding content
m (adding content)
m (adding content)
Line 1: Line 1:
'''Expertise.'''
==Appearance==


Appearance is everything.  There are a few main pieces when constructing a site or article for the web: consistent navigation, and attractive coloration.   
Appearance is everything.  There are a couple considerations when constructing a site or article for the web: consistent navigation, and attractive coloration.   


* Consistent navigation consists of internal links.  Some appear as a group of choices at the top of the page.  Others are presented as navigation menus on the left or right.   
* Consistent navigation consists of internal links.  Some appear as a group of choices at the top of the page.  Others are presented as navigation menus on the left or right.   


* "No Clown Pants." - Dr. Lucas
* "No Clown Pants." - Dr. Lucas
** Clowns can almost always be found at the circus.  Their boisterous outfits would be appalling for anyone to wear to a business meeting or a work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on. 


Professionalism is the main source of credibility.
==Professionalism==
 
Professionalism is the main source of credibility.


* Subheads give scanability an opportunity.
* Subheads give scanability an opportunity.