Narrowcasting
How to Narrowcast
- Create a defining characteristic that is uniquely you.
- Identify a gap in information and fill it.
- Establish a new perspective such as journalistic or geographical references.
When to Narrowcast
Writers for digital media should narrowcast when networking with a specific audience[1], educating a specific audience,or when attempting to earn a profit[2].
Networking with a specific audience
Educating a specific audience
Earning a profit
Notes:
The Importance of Narrowcasting
Notes